© 2015-2019 Noelle McCabe.

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St. Olaf College


MGMT 250: Marketing (Fall 2014)

My interest and experience in arts management includes marketing for the arts. This Marketing course provides a valuable background for my interest in theater administration, as the fields of administration and marketing often go hand-in-hand. In the class, some of the highlights of our studies include:
  • foundations of marketing plans
  • consumer behavior analysis
  • ethics in marketing and business environments
  • social media marketing
  • business-to-business as well as business-to-consumer marketing
  • global marketing
  • STP (segmentation, targeting, and positioning)
  • marketing research methods
  • product, branding, and packaging decision-making
  • supply chain and channel management
  • advertising, public relations, and sales promotions
  • personal selling and sales management
MGMT 229: Arts Management (Fall 2013)
This course was directly applicable to my ambitions to be an arts (specifically theater) administrator. Classwork included studies included discussions of how managing in the often non-profit arts field differs from managing a large for-profit corporation, marketing, grant-writing, self-promotion as an independent/freelance artist, balancing one's personal artistic works with business and managing oneself, etc. Large projects included organzing and planning the bi-yearly arts networking conference Making It In The Arts (MIITA), for which I was on the PR/Marketing Committee, and writing a grant for a real arts organization in groups. Additionally, the class included a component of conducting an informational interview with an arts professional in the field.
MGMT 225: Accounting (Spring 2013)
In the Management Studies Concentration, accounting plays an important part in a prospective manager's education. I learned the basics of business accounting and how to complete balance sheets and other financial documents. Although accounting is not my primary focus in considering a management or adminstrative career, this course supplemented my learning from other courses by providing a framework for how money is accounted for and allocated. This experience equips me with the language to express myself with those who are fully involved in accounting for their careers, which will come to good use when working with groups of people in a managerial setting.
MGMT 251: Management (Fall 2012)
The Management course at St. Olaf is a well-rounded course that delves into many areas in the managerial sector. Discussions ranged from strictly business-applications to daily life applications related to management, including:
  • missions statements and values
  • the importance of transparency and candor in the workplace
  • ethics in the workplace
  • human relations and people management
  • crisis management
  • six sigma, and much more
Throughout the semester, the class participated in a semester-long business simulation through Capsim, where groups would compete in a market of unspecified products and have to responsibly manage a company. Groups learned how to allocate spending, decide what target markets products were aimed at, predict and project future product purchases and spending, etc. for a certain number of "years" (within the simulation). 
ECON 121: Principles of Economics (Spring 2012)
As a start to the Management Studies Concentration, the Principles of Economics class provided me wth a background knowledge of the basics of the world economy, focusing in both domestic and global economies. We studied both microeconomic and macroeconomic theroies with applications to relevant topics, such as employment, growth, environmental protection, affirmative action, exchange rate fluctuations, taxes, and welfare reform.
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